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Bēhance

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    S O M E T I M E S   A   S U P R I S E,
    S O M E T I M E S   A S   E X P E C T E D.

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    MeM
    is an eccentric experimental type system
    created by Elena Schädel and Jakob Runge in 2012.

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    It produces many personalities, each individual and emotive. You will never know which of the alternating letters is going to occur next. Basically, at the heart of it all is MeM: four different weights and letter shapes melded together into one powerful font and shuffled with the sleek usability of OpenType.
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    The many alternative letters of the typeface and the extremely different styles of the individual glyphs generate a vivid tension of geometric appearance and calligraphic shapes, as well as a contrasting mixture of highly expressive and highly delicate elements  — Each letter is a small work of art itself.

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    S H U F F L E   U P   Y O U R   T Y P E
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    It might look like an unique handset type but it is actually a rationalised font system! An automatic shuffle principle rotates the four alternate letters in all common design software to make sure no letter will repeat too soon.
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    S T Y L I S T I C   A L T E R N A T E S
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    OpenType is the kicker, it not only shuffles the letters; it makes them easy to handle via the Stylistic Alternates: bolder and lighter letters can be used separately, or you can even strip down MeM to the four single weights. This gives you a powerful command over the artistic qualities of this unique font. From a complete random shuffle to careful selection of every character, the choice is all yours.
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    S P E C I M E N
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    The font supports over 300 characters. Latin character sets from Western, Central and Southeast Europe and with the additional alternates, around 630 glyphs are rotating in the OpenType carousel.
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    B U Y
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    The font is available at
    YouWorkForThem, MyFonts and HypeForType for $ 40.

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    F O R   F U R T H E R  I N F O R M A T I O N
    V I S I T
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