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S O M E T I M E S A S U P R I S E,
S O M E T I M E S A S E X P E C T E D.
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MeM
is an eccentric experimental type system
created by Elena Schädel and Jakob Runge in 2012.
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S O M E T I M E S A S U P R I S E,
S O M E T I M E S A S E X P E C T E D.
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MeM
is an eccentric experimental type system
created by Elena Schädel and Jakob Runge in 2012.
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It produces many personalities, each individual and emotive. You will never know which of the alternating letters is going to occur next. Basically, at the heart of it all is MeM: four different weights and letter shapes melded together into one powerful font and shuffled with the sleek usability of OpenType.
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The many alternative letters of the typeface and the extremely different styles of the individual glyphs generate a vivid tension of geometric appearance and calligraphic shapes, as well as a contrasting mixture of highly expressive and highly delicate elements — Each letter is a small work of art itself.
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It produces many personalities, each individual and emotive. You will never know which of the alternating letters is going to occur next. Basically, at the heart of it all is MeM: four different weights and letter shapes melded together into one powerful font and shuffled with the sleek usability of OpenType.
-
The many alternative letters of the typeface and the extremely different styles of the individual glyphs generate a vivid tension of geometric appearance and calligraphic shapes, as well as a contrasting mixture of highly expressive and highly delicate elements — Each letter is a small work of art itself.
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S H U F F L E U P Y O U R T Y P E
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It might look like an unique handset type but it is actually a rationalised font system! An automatic shuffle principle rotates the four alternate letters in all common design software to make sure no letter will repeat too soon.
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S T Y L I S T I C A L T E R N A T E S
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OpenType is the kicker, it not only shuffles the letters; it makes them easy to handle via the Stylistic Alternates: bolder and lighter letters can be used separately, or you can even strip down MeM to the four single weights. This gives you a powerful command over the artistic qualities of this unique font. From a complete random shuffle to careful selection of every character, the choice is all yours.
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S P E C I M E N
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The font supports over 300 characters. Latin character sets from Western, Central and Southeast Europe and with the additional alternates, around 630 glyphs are rotating in the OpenType carousel.
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F O R F U R T H E R I N F O R M A T I O N
V I S I T
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