The main theme of this project is the absurd treatments animals receive in the food industry. I watched the documentary "Food Inc." and I got really inspired and I am one step away from becoming a vegetarian. The food industry, like other business, are too much driven by profit and that's horrific especially because the food industry is contaminated by other industry like the agricultural industry and their bad seeds, fertilizer and toxic fodders. The food industry also expirement on animals...laboratory try to find the way to make the fattest and meaty animals through chemicals. That's why on the syringes in this project you will see written "flesh - blood" to express the human chemical made and the chemical human nature. It's a toxic abbatoir.
The concept is about an advertisement campaign. A company which breed, feed, kill, cuts and sells the meat from the animals. The idea of the corporation which uses always the same logo and the same colours to be recognized on the market. Same colours, same context, same scenario, same style. Also, I wanted to put more empashis on the language proper of sick advertisement campaigns which become oftenly bizzarre and use weird catchy rhymes, simple language which get stuck in our mind. So I went on with finding freaky catchwords and have a full series of same but not quite yet images about a company which makes prestige of its filth. It's a meat cheat! Read Less