Design competition for the exhibit and identity of the Museum of Prato, organized by the municipality of Prato (Italy).
Logo and identity:
- reinterpretation of contemporary rotunda Gothic script in use in Italy at the time of Francis Datini;
- from this reworking has resulted logo, formed by the Museum of Prato, MCP, synthesized in the use of only the vertical legs of the letters;
- Lcd designed the institutional font "Datini MCP", which together with the extensive family of Fedra Serif A, Sans and Mono, will contribute to the definition of all typographic communication of the Museum;
- the color palette uses three soft colors (plus black and white) – gold, aviation, wine – that do not compete with the images of the works;
- the dynamism of the project is ensured by the use of elements in constant evolution / mutation, such as color and pattern system addatabili content and localization of the spaces of the exhibition.

communication design: D'Apostrophe + Lcd
exhibition design: Guido Incerti + Lian Pellicanò + Pippo Ciorra + NeoStudio Read Less