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Bēhance

  • MBUSA.com – "Are We There Yet?"
     
    We were commissioned by Razorfish in New York to shoot a series of portraits of the typical Mercedes Benz GL family to be used on the mbusa.com.

    The tagline was “Are We There Yet.' The project consisted of a series of portraits of the GL ‘family’––each of which was used in animated feature showcase of ‘comfort’, ‘innovation’, ‘guidance’, ‘entertainment’, ‘safety’ and ‘flexibility’.
     
    Agency: Razorfish New York
    Creative Director: Mehta Mehta
    Art Producer: Yael Bloom
    Photographer: James Bareham
    Producer: Stuart Hart / TNC Productions
    Retouching: The New Cruelty
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