- MAX LIFE INSURANCE
Campaigns: Aapke Sachche Advisors and Wahi Log, Wahi Company, Wahi Bharosa
Sirf Pehachan Nayi.
- Max New York Life Insurance (Now, Max Life Insurance) is a leading Life Insurance company in India that provides the best & affordable Life Insurance services & policies. A 360 campaign was launched to convey two significant messages: they are our truthful advisor (Campaign 1: Aapke Sachche Advisors) and about their name change transition (Campaign 2: Wahi log, wahi company...sirf pehachan nayi) on both digital and traditional media.
I was involved in the ideation, creation and execution of two microsites, web videos, banners, innovative page takeovers, social media activation and Facebook games/apps. Apart from these digital tasks, I was also part of the production of Max agent videos across 3 cities (Delhi, Mumbai and Bangalore).
- MAX LIFE INSURANCE - SHOWREEL
A quick snapshot of all that was done for the 'Aapke Sachche Advisors' campaign and the result
- Max Life Insurance - Name Change Story
- Campaign 2: Microsite
- YouTube Channel with Agent Videos
- Yahoo Page Super Takeover
- YouTube Masthead
- Network Web Banners
- Facebook Apps/Games
- Part of the digital strategy involved two significant Facebook activations, for which I helped conceptualize and write content. One, a social game 'Shoo the bad advice away'. And another, a FB app with a pack of 50 fun E-cards called 'Honest Advice Generator' which was shared and sent like wild fire.
- Shoo the devil called bad advice
- Honest advice generator