Summer at the Australian National Maritime Museum was full of fun activities for the whole family. With so much to choose from, our challenge was to get the message across through a media campaign that encompassed television, outdoor and print. To this end 'Lucy' was developed by Hackett Films as the vehicle for all this information, under the banner of 'Choose your own adventure'.
The objective was to vastly increase the amount of people coming through the museum, and despite the lofty targets set, the campaign went a long way to meeting and far exceeding its goal. This project was completed at Bloke Australia Pty Ltd with myself as the senior designer.