The Microsoft Office 2010 "Make It Great" Campaign, was designed to engage current and prospective customers through Social Media channels. The goal was to entice people to interact with, and become excited about, Office 2010. In order to accomplish this, documents were created using Office 2010 (Word, PowerPoint, Excel and OneNote) whose subject matter trended with pop culture. Three documents were created per month and were then released globally through social channels.
These documents were created using Word, PowerPoint, Excel and OneNote to showcase their capabilities and new features.