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Bēhance

MADE IN BRUNEL EXHIBITION - PROMOTIONAL CAMPAIGN

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  • Alongside the production of the exhibition’s book, a project was undertaken that focused upon generating interest in the Made in Brunel annual show at London’s Bargehouse via a guerrilla style marketing campaign, consisting of a video and series of prints.
     
    The video depicted the logo of the brand seeming to rise from molten liquid until its finale in which the logo appears fully formed. The idea behind the concept was to create an unusual video that would capture the imagination of the viewer as it spread through various online social media, and as such bring visitors to the exhibition.
     
    The project consisted of vast amounts of material experimentation with a silicone mold so as to find a material example that broke down in a visually enticing way, prior to the short clip being filmed and cut in Adobe Premiere Pro.