MAD is a club located in Beirut, a city that has shown itself to be one of the top ten cities to party in. Creating an identity for a club like this was fun to say the least. The goal was to create an identity that was visually strong, fun, a tad psychotic, and simply had a mind of its own. Graphics were made to look as though they had been seen through a kaleidoscope in a world where madness was not just accepted but celebrated.
Different materials, and printing techniques were used to help translate MAD’s visual goal, from Plastic 3D place mats to menus that look quite simple, but peek inside and you will find it has a mind of its own.