This was a group project in an advertising class. We created a campaign for the MACC Fund (Midwest Athletes Against Cancer). The campaign included print ads, outdoor ads, website design, a radio ad script and a news release. Everything needed to come together as one cohesive campaign. We went with the direction, "we're going out of business." We needed the MACC Fund to stand out among other organizations to donate to for childhood cancer and related diseases. The idea is that if a 100% survival rate for childhood cancer is reached, then the MACC Fund is no longer needed, which "puts us out of business."