Project that was made for design and strategy in packaging for the school of design ELISAVA (Barcelona, Spain) by Alfonso Sotelo and Maria Fernanda Suarez Cuberos.
M is a wine that reflects the thoughts, traditions and culture of latin america. We try to represent this latin culture by thinking in the colors, food, and special ingredients that are locate only in that regions. We want that M symbolizes or represents "death"; the celebration of death, the ways they celebrates the end and the beginning of a new cycle, to no fear and face the problems. It's the celebration of the unknown, the new beginning (life).