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Bēhance

M&S New York Picnic

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  • Marks & Spencer : New York Picnic
    Brief supplied by YCN
  • The New York Picnic was my work produced for YCN. The brief was to create a new picnic pack for Marks and Spencer, of which I had full reign of which foods to choose and the look and feel of the whole project. The bold typeface and striking colours help to identify the project with New York, while the logo mimics the structure of the Empire State Building. The foods chosen are trademark to New York, and the packaging helps to reflect the bold nature of the brand.