Print advertising and other materials created for Lyons Toyota, a Toyota dealership in Mason City, Iowa.

1st, 2nd, 3rd, 4th: The goal of the dealership is to get the biggest bang for their buck. My goal has been to modernize the look of the traditional car ad while still delivering on the needs of the dealership.

5th: The manager asked that accolades for each car be included in the ad copy. I thought a flashy comic book look might be fun to try. The concept attracted a lot of attention in the community and helped make the sale a success.

6th: I wanted to create a car ad with a feminine spin on it. Car ads don't always need to be so hard-looking.

7th: The requirements for the letterhead were that it must be printable in black and white and that two car images needed to be included. Read Less