Lynx Shower Gel
A project created at Naked but didn't go to market. We were asked to create a campaign for Lynx Shower gel, specifically targeting young male soap users. With Lynx's positioning being around the guy always getting the girl we based the campaign around research that suggested guys who use soap find it harder to attract the girl. We pointed out that this is often because of unhygienic soap use and a lack of scent. Extended use of soap use can lead to prolonged periods without a female partner - something we call 'The Blue Curse.'