Luxury 4 Lease
Logo and business card
Logo and business card
Luxury4Lease is an online service which rents out luxury goods from the latest season. The first offering will be luxury handbags, and will eventually expand to jewellery and watches.
The identity needed to be broad enough to cover both male and female segments, and convey class and luxury. I decided to go for a modern and minimalistic design to hint at the brand's Scandinavian roots. The monogram consists of the characters 'L4L', and is repeated as a letterpressed pattern on the back of the business cards.
