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Lush - Rebranding for a Brazilian Luxury Motel

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  • For 20 years, Côncavo e Convexo has been one of São Paulo most traditional Motels (known in Brazil as “love hotels”). In 2012, they decided to remodel the facade and suites to cater to a more sophisticaded public. They hired top brazilian architects Francisco Calio and Fabiola Fera for the architecture + interior design. Niramekko's job was to translate the architect's concept into an elegant and upscale brand and to apply it to every point of contact throughout the guests’ experience. 
  • Custom designed room numbers
  • Wet area controls with custom designed interface and icons.
    Architechture + Interior Design: Calio + A Caixa
    Architechts: Francisco Calio, Fabiola Fera
    Graphic Design: Plau + Poema
    Designers: Rodrigo Saiani, Gustavo Saiani, Luisa Borja, Eduardo Mattos.
    Code: Caio Vaccaro, Gustavo Saiani, Rodrigo Saiani.
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