The new marque, in its humble appearance, lends its divisions of space from the Golden Section, paying tribute to the very design principles that form the foundation upon which we often base our work. The divisions reference those of the international standard of paper sizes (ISO) and by leaving out the last square (top right) we arrive at two capital L:s.
Printed on GFSmith Colorplan Bright White stock, the business cards are edge foil blocked on one side and the marque is thermography raised. The envelopes are specially manufactured to our specifications and all black areas, throughout the printed matter, have been double printed. We designed a set of metal pins and keychains which were given out during our house warming, and our client and friend Sebastian C. Johansson designed a set of steel L paper weights for us.