When we moved into our new office early 2012, the need for updated stationery arose. Having also transformed the company, from only being the two founding partners, to a group of 4-6 people - we felt that the stationery update should reflect that, hence calling for a bigger change than just updating the address.

This led us to rethink our visual identity resulting in the introduction of the beautiful Theinhardt typeface (Optimo) and the design of a new marque. We updated all of our printed matter accordingly and tweaked the website in order to achieve full cohesion throughout all branded communication.

Visit our website for bigger images and more work: www.lundgrenlindqvist.se

The new marque, in its humble appearance, lends its divisions of space from the Golden Section, paying tribute to the very design principles that form the foundation upon which we often base our work. The divisions reference those of the international standard of paper sizes (ISO) and by leaving out the last square (top right) we arrive at two capital L:s.

Printed on GFSmith Colorplan Bright White stock, the business cards are edge foil blocked on one side and the marque is thermography raised. The envelopes are specially manufactured to our specifications and all black areas, throughout the printed matter, have been double printed. We designed a set of metal pins and keychains which were given out during our house warming, and our client and friend Sebastian C. Johansson designed a set of steel L paper weights for us.