Lumit is a lamp brand that I've worked for one and a half year. The challenge was to create a global brand system that would start on it's origin (Asia), till the final consumer (Europe). The answer arrived in a form of a diagonal, that links not only those two continents, but also establishes a connection between the product and it's final consumer. A world of possibilities, from the packaging and catalogs to the brand tagline "Sky is the Lumit". Read Less