Alcohol branding project for a fictional vodka mixer that my partner, Evan Wright, and I named 'Lumen'. What was unique about this mixer was it was glow in the dark when it was shaken.The name Lumen comes from the SI unit of measurable, visible light. We designed the bottles, box, t-shirts, holiday bottle and poster. We targeted the design towards a young post-graduate audience mid-20s who are slightly sophisticated, but still fun and young.