Creative Strategy :
GET : the working adults
TO : think about Lucozade and reach for it whenever they feel the toll of work and wants to recharge their tired brain.
BY : telling them Lucozade can take your lethargy away and strengthen your brain power.
Creative Idea :
Working people always having daydreams while they are working to self-entertain themselves in boring robot like daily routine work. They always say a lot of belated advice as if to tell the world how smart they were. We want to tell these daydreamers that they can actually do it instead of being jealousy, because Lucozade can take your lethargy away and strength your brain power.