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Lucky Brand: Summer 2013 Friends & Family Postcard

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  • Lucky Brand Jeans
    Premium Denim and Fashion Brand, Los Angeles CA
  • For the Summer 2013 Friends & Family offer for Lucky Brand, I designed an over sized 6 x 9 postcard with a grid of select imagery from the first drop of the Summer 1 catalog, featuring our returning supermodels Missy Rayder and David Gandy. Card was mailed to 500,000 Lucky Brand customers, and distributed through their 200 retail stores.