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Lucky Brand: Spring 2013 Advertising Campaign

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  • Lucky Brand Jeans
    Premium Denim and Fashion Brand, Los Angeles CA
  • The advertising campaign for Spring 2013 took Lucky to the mountainous desert of New Mexico. Working with fashion photographer Alasdair McLellan for the second time, and featuring supermodels David Gandy and Isabeli Fontana, the campaign was shot at Georgia O'Keefe's Ghost Ranch in Santa Fe.

    Dubbed "The Lucky Legends", the two-issue seasonal advertising campaign ran in Vanity Fair, Elle, Vogue, Glamour, GQ, Details, Harper's Bazaar, People Style Watch and InStyle Magazines, and was featured in the windows and in-store graphics of Lucky Brand's 200 stores across the U.S.
  • Vanity Fair, March 2013, double-page spread
  • Elle, March 2013, double-page spread
  • Elle, April 2013, double-page spread
  • Harper's Bazaar, March 2013, single-page ad
  • People Style Watch, March and April 2013, single-page ads
  • GQ, March and April 2013, single-page ads
  • Glamour, Vanity Fair, April 2013, single-page ads
  • Marie Claire, March and April 2013, single-page ads
  • Details, In Style, March 2013, single-page ads