The advertising campaign of Spring 2012 was a huge step forward for the relaunch of Lucky Brand, firmly establishing the company as a top-tier fashion forward denim brand. Working with fashion photographer Carter Smith and featuring supermodels David Gandy and Missy Rayder, the campaign was shot in San Juan, Puerto Rico. The two-issue seasonal advertising campaign ran in Vanity Fair, Elle, Vogue, Harper's Bazaar, Glamour, GQ and InStyle Magazines, was featured in the windows and in-store graphics of Lucky Brand's 200 stores across the U.S., and graced the the pages of the saddle-bound, 32 page catalog mailed to 400,000 of Lucky's best customers.