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Lucky Brand: Spring 2012 Campaign

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  • Spring 2012 Catalogs
  • Lucky Brand Jeans
    Premium Denim and Fashion Brand, Los Angeles CA
  • The advertising campaign of Spring 2012 was a huge step forward for the relaunch of Lucky Brand, firmly establishing the company as a top-tier fashion forward denim brand. Working with fashion photographer Carter Smith and featuring supermodels David Gandy and Missy Rayder, the campaign was shot in San Juan, Puerto Rico. The two-issue seasonal advertising campaign ran in Vanity Fair, Elle, Vogue, Harper's Bazaar, Glamour, GQ and InStyle Magazines, was featured in the windows and in-store graphics of Lucky Brand's 200 stores across the U.S., and graced the the pages of the saddle-bound, 32 page catalog mailed to 400,000 of Lucky's best customers. 
  • GQ, Glamour, March 2012, single-page ads
  • Elle, March 2012, double-page spread
  • Vanity Fair, In Style, Harpers Bazaar, March 2012, double-page spread
  • Elle, In Style, April 2012, single-page ad
  • GQ, Glamour, April 2012, single-page ads
  • Vanity Fair, April 2012, four-page spread