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Bēhance

  • Lucid Eye Studio
    Identity


  • Lucid Eye Studio is a stock photography company based in Goshen, Indiana. While they specialize in art digitization and food photography, they will consider any project a client brings. I have worked with them since their inception in 2011.

    WHAT MY CLIENT NEEDED
    Lucid Eye asked me to create an identity, business cards, and a simple design for promotional flash drives. After some brainstorming meetings, we decided that the identity should to be versatile, approachable, and professional.

    HOW I UNDERSTOOD THE AUDIENCE + CONTEXT
    Originally from Goshen, Indiana, I understood the audience that Lucid Eye was trying to reach. I performed a comparative analysis on other local photography businesses and tried to create an identity that would set Lucid Eye apart.