Lubaba Trading Est is an agricultural machines & generators supplier based out of Saudi Arabia. The client wanted the brand to stand out and not follow the cliche of using wheat symbols and farming. He wanted it to be bold, modern and styled in the same theme in both Arabic & English. Additionally, the company was named after his mother, so she was involved in the decision making process as well! Never having worked with a Saudi client before, I learned that you need to address that market differently, by adding ‘In the name of God’ in Arabic on the letterheads. Good to know! Enjoy!