Brief: Loyens & Loeff is organizing a case study workshop for the more diligent law students. The message they wished to convey in this campaign is that Loyens & Loeff is looking for truly hard workers.
Campaign: The image we created shows that the “Case Fondue” will take place in Switzerland, but that participants shouldn’t count on seeing much of the country. Above all, participants are to work hard and put up with a mere cheese fondue machine.
The flyer provided a similar disappointment by presenting a beautiful picture of Switzerland. Upon opening the flyer however, you saw that it was just an image on the cheese fondue machine.
We also created a pen that, when taking notes, would show a piece of bread dipping into cheese fondue.
Art: TjerkJan Oord
Copy: Celis Jansen
Creative Direction: Poppe van Pelt & Diederick Hillenius