- Lowe's Bridal Registry: Magazine Tip-ins & Direct Mail
Distracting brides from the fine china in Nordstrom's or even the linens in Bed Bath & Beyond
long enough to consider a gift registry at Lowe's can be a challenge.
The message of this campaign is that a new life together deserves a new home... or at least one without a dripping faucet.
To counter the unromantic image of home improvement, I created whimsical illustrations in ink
and watercolor, and used non-font typography for the headlines. The campaign was printed on a variety of French Paper's Mod-Tone paper, and is shown here in Real Simple Weddings magazine.