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Bēhance

Louis Vuitton – Invitation Origami

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  • Louis Vuitton
    Origami Invitationfor a new flagship storeopening in Osaka
  • We’ve been asked to design and produce the invitation card for LV store opening in Osaka.
    The starting idea was a paper object designed by us; its shape, expression of perpetual precision and pureness of the origami world, we wanted to meet with our intimate passion for special printing techniques.

    Shinsaibashi Plaza bldg 1F 3-12-12 Minami Senba Chuo-ku, Osaka.
  • THE CAMPAIGN
  • TECH SPECS

    Trim size: cm 19,5 x 19,5
    Open size: cm 27,5 x 27,5
    Printed on Fedrigoni Arcoprint Milk gr 85

    1. Offset Print (Cool Grey 1U)
    2. Transparent Foil
    3. Silver Mat Foil
    4. Pearl Foil
    5. Rainbow Foil
    6. Relief
    7. Silkscreen Print
    8. Die Cut
  • INSTRUCTION SHEET
  • THE PRINTING PROCESS
  • Full Credit

    Client: Louis Vuitton
    Agency: Ogilvy & Mather – Paris
    Creative Director: Christian Reuilly
    Art Director: Soumaya El Bahri
    Technical director/Print Manager: Leila ElBlida
    Art Buyer: Laurence Nahmias

    Project Manager: Federico Padovani
    PaperObject Designed by:
    Federico Galvani
    Instruction Sheet Illustration by: Andrea Manzati
    Editing Making Of: Donna Summer Samantha Di Prospero
    Nice Hands: Chiara Menna

    Print Management: Riccardo Zambelli and Barbara Boni
    The Crazy Craftsmanship Experience in Printing Process by:
    - STUDIO FASOLI for managing all production steps
    - GRAPHICART (Michele Adami) for Offset Printing
    - TIPOGRAFIA ECONOMICA (Ricky e Mattia Pattaro) for dry debossing
    - EUROIMMAGINE (Giulio Zangrandi, Francesca e Federico) for silk printing
    - LA CARTOTECNICA (Fabrizio Sona) for die cutting

    We really THANK ALL OF YOU for all the hard work!