- Lotus Room logo re-make
- My initial brief was that they wanted a logo that was more like a crest, and was easily visible from "down the street".
- The logo above is their original logo.
Below Are the first concepts.
- Finally the sharpness on the banner is dropped, the greys are ditched (to go with solid b/w instead) more organic curves added and elements from the original logo are re-incorporated to get the final product.