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Lotus Room logo

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  • Lotus Room logo re-make
  • My initial brief was that they wanted a logo that was more like a crest, and was easily visible from "down the street".
  • The logo above is their original logo.

    Below Are the first concepts.
  • Finally the sharpness on the banner is dropped, the greys are ditched (to go with solid b/w instead) more organic curves added and elements from the original logo are re-incorporated to get the final product.