Creative Directors, Adam Lau, David Korchin; Associate Creative Director, Dov Zmood; Copywriter, Fred Kovey; Art Directors, TJ Walthal, Marina Gokman; Ilustration, Carl Detorres
Lotus knows its biggest boosters are the very users most familiar with the power of this established Enterprise platform. Lotus is beyond email—it is a superior collaborative, real-time platform that enables people to excel at the work they do. Trouble is, not many folks beyond Lotus users know it. Our assignment was to tell that truth in digital and digital out-of-home, print and video.
We harnessed the enthusiasm of hard-core power users—the "Loti"—to educate others about the power of Lotus in all its incarnations. Print ads reframed a prosaic email program into a person-focused platform for connections; digital and digital out-of-home underscored the ability of Lotus to inform spreadsheets, stock prices and even the weather, simultaneously. And Lotus enthusiasts worldwide contributed their deep knowledge about the inner workings of the platform in entertaining and irreverent ways.