LOTUS FOODS REBRAND
Brand Identity and Packaging Redesign
Brand Identity and Packaging Redesign
Bulldog Drummond, a San Diego design firm, recently refreshed packaging for Lotus Foods. For over 15 years, Lotus has been working with small family farms around the world to introduce heirloom rice
in a sustainable way. Bulldog was inspired by the farmers’ stories and their passion for the land. Each rice package is a reflection of the unique spirit of the farmers, their land and the rice itself. The new packaging tells a story without overshadowing the product, which can be seen through the new die-cut logo. Art direction and design by William Sager.
in a sustainable way. Bulldog was inspired by the farmers’ stories and their passion for the land. Each rice package is a reflection of the unique spirit of the farmers, their land and the rice itself. The new packaging tells a story without overshadowing the product, which can be seen through the new die-cut logo. Art direction and design by William Sager.
