The television spots we created for Lotto Max were inspired by a simple, relatable truth; the very act of buying a lotto ticket inspires people to think about they’d do if they won.
The print and radio facets of the campaign reminded people just how much five dollars could buy them – even in this day and age.
The print and radio facets of the campaign reminded people just how much five dollars could buy them – even in this day and age.
