Cliente / Client
DICU ( Dirección de comunidad universitaria) y Centro para la solidaridad y la filantropia.

Problema / Problem
Son muchos los jóvenes que se encuentran en una relación destructiva, no dejándola porque piensan que es un acto de amor o por miedo. 

There are many young couples who are trap in a destructive relationship, not ending it because they think those harmful acts are a sign of love, or simply because of fear.

Idea / Idea
Reflejar lo fragil que son las personas en realidad al utilizar monitos de papel para crear la campaña.

Show how fragil people really are by using paper figures to represent the couples and use it as the main idea of the campaign. 

Objetivo / Objective
Comunicarle a las parejas jóvenes y futuras parejas sobre la violencia en el noviazgo. Que es algo que sucede y no tienen porque vivir o seguir viviendo.

The campaign objective is to teach young couple about violence in relationships. That it is something that is happening and not think 'That won't happen to me'. And if they are in that kind of relationship to help them find a way out of it. 

Cartel / Poster

Camiones / Bus

Ambient Media