Art direction and communication campaign made at Club de Esgrima with Maria Laura Benavente for the markets of Las Palmas de Gran Canaria.

 

The proposal, based on the idea that the city markets needed to attract the younger audience, was conducted by gathering various products, representing them with cardstock and working with them by hand and in a casual way, using vivid and contrasting colors to later photograph them.

 

The campaign's display served to increase sales, bring the younger ones to the markets and promote trade in the areas.