"Los Ex" - BTL Activation
@ Fun Marketing | North Champ
A.P.S.A. (Alto Palermo)
Alto Palermo Shopping, Buenos Aires
Develop onsite support for the launch of a new commercial /campaign (below) in order to create greater public engagement, retention and an opportunity for the consumer to express himself/herself and win a prize.
On a very short deadline, we developed a set of interactive kiosks to be placed throughout the shopping mall, each with a distinct Ex related topic and a touchscreen game. We developed the graphic ID for the activation including all print media, coordinated the overall M.O. for the activation and also the development of each kiosk's custom made digital game.
Each game engaged the user in a different way, creating different experiences at every stop. We created a large X with an ipad controlled versus game in which two users challenged each other on their knowledge of celebrity Ex's; a virtual 8 ball where users asked an EXpert for advice, a digital wheel of fortune and rulette, and a digital mirror based on facemapping technology where visitors could change outfits / backgrounds to later post these images on social networks. Every participant was rewarded with a prize.
In order to connect the different kiosks we placed vinyl stickers on the floor showing witty phrases refering to ex related situations.