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Bēhance

Los Angeles County Museum of Art

  • 12400
  • 395
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  • Los Angeles County Museum of Art
    Brand Strategy, Identity, Design System  
  • Custom Typeface
  • LACMA is a museum of extreme scale and diversity, encyclopedic collection and eclectic architecture. The graphic identity -- the result of collaboration with artist and LA native John Baldessari -- serves as a coherent thread that runs throughout. The design system including logo, custom typeface and extensive publication program, provides a highly structured and consistent brand identity for one of the world's largest and most diverse museums.