Travis Ulrich's profile

LooseLeaf for iPad

Ulrich Design
Creative Identity + Branding Solutions
This was my first ever time doing an icon for an iOS app. The idea of the project was to have an eReader that also doubles as a study aid. I was given the task of choosing the name and designing the icon. For someone who went to University before the days of having your text book on an iPad, having my binder of loose leaf paper beside my text book was how I did things so the name "LooseLeaf" seemed like a good fit for how this new app would act.

Today, LooseLeaf is still being developed and I might be inline to be a UX Designer for the app - Another first!
LooseLeaf icon for iOS.
LooseLeaf icon with Wordmark. (Subject to change)
Proof of how the icon would look on an iPad
Proof that I sent to the customer along with explanation.
LooseLeaf for iPad
Published:

LooseLeaf for iPad

Creative direction for iOS app: Icon and Name

Published: