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Bēhance

  • With my first set of logo sketches, I was not quite satisfied with all of the sketches that had two loops. I wanted to simplify the symbol in order to unify the visual brand.  I decided to use only one loop instead of two.  After I have formulated my second set of skectches of the above three, I got rave reviews for the logo development and I was satisfied with the development.
  • Above is the final mark of the logo development.  Next to it, is the survey with the final results that I calculated from a target audience.  I was quite surprised when most of the audience loved the trademark.