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  • Look Into My Eyes
  • The Look Into My Eyes book project is an exploratory interactive design project that explores daily decision making during diagnosis with Multiple Sclerosis. 

    The book uses design approaches to create empathy with uncertainty and decision-making in Multiple Sclerosis (MS). Along with real life experiences and interaction design to place audiences firmly in the shoes of an MSer, with the aim of increasing understanding and acceptance of MS for patients, carers and health professionals alike.

    The book takes the format of an adventure story (i.e. at the end of each page you are presented with a choice if a. go to page 12 etc) to allow the reader to literally interact with the experiences and choices that people with MS go through on a daily basis. The key aspect of the book was the way the layout was designed using creative typography to form a piece of work that not only creates empathy with the reader via the use of purposely awkward and distorted text, but also through the use of an Ombro cinema technique which reveals and makes sense of distorted images when an acetate sheet is placed over the image. This technique was chosen to really emphasize some of the possible symptoms associated with MS.

    The book was distributed through the largest MS exhibition in the UK.

    View the full book here