Longford Street Medical Centre approached me to design the new company logo, letterheads and street signs as part of the expansion of their medical centre.

I designed this logo as the basis for their re-branding by modernising the ‘Rod of Asclepius’, the traditional symbol for medicine. I tried to keep it simple and contemporary to make it versatile and hopefully timeless. 

The blue colour was chosen for its association with the NHS logo and has now be used throughout the medical centre as their corporate colour.