Lonely Planet is one of the largest travel guide
companies. They want to be seen as the ones that
gives the opportunities for authentic and interesting
travel experiences as well as they want promote
the brand itself. The task given was to redefine the
visual guide for the Hong Kong city and make it
stand out among the competitors.
This visual guide is aimed at people from all over
the world and at any age, basically for any visitor.
They usually have well planned trip before they
come to visit but I believe that my visual guide
would interest them enough to change their plans
and follow the guide.