This uni brief asked us to design a map that would show all of the sites at the Olympic park in Stratford, with the target audience being athletes and competitors taking part in the games.
For my map I had to keep in mind that the users would be from many different nationalities. So to appeal to all audiences I made the map quite simple, only using 90º and 45º angles, and stuck to using colour and shape to differentiate between event locations and their facilities. I designed the size and shape so that the map could be easily portable.
In terms of a digital context I designed an iPhone app that would let the competitor choose their discipline and then get specialised information relating to their sport, including a route planner and event calendar.