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London 2012 Olympic Games

  • London 2012 Olympic Games
    An alternative Brand Identity for the 2012 Olympic Games
  • This alternative Brand design for the London 2012 Games embodies the values and ethos of the City of London and the Olympic Games. My symbolic logo represents links and connections, positivity, aspirations and multiculturalism. Combined with the unique merged colour palette, this creates an instantly recognisable Brand Identity.

  • Leading Poster
  • Letterhead
  • Business Cards
  • A Collection of Printed Merchandise
  • Front View of Bag
  • Back View of Bag
  • Ladies T-Shirt
  • Mouse Pad
  • Front and Back View of Mug
  • Front and Back View of Key Ring
  • Note Book and Pen
  • Calendar Inside Note Book
  • Note Pad and Pen
  • CD and Case