"Beluga" and "Czar" were the names chosen for this metallic deluxe edition of La Sardina Caviar.

"Beluga" is crafted out of metal and coated in a beautiful armor of gold and red. It comes attached with a "Fritz the Blitz" flash and a special edition book titled "The Caviar Diaries", written by Lomographer wil6ka. The book chronicles a search for the origins of caviar through Europe.

"Czar" is perfect for Lomographic connoisseurs – featuring La Sardina’s wide-angle lens and attached with a matching "Fritz the Blitz" flash. It's a perfect photographic catch.

These 35mm cameras are equipped with a wide-angle lens, multiple exposure capabilities and a rewind dial. The vintage design of the camera reminds us to the fish tin cans. La Sardina metallic edition is packed in on a wooden box simulating the Fish Market wooden crates. It stores the contents in two different layers. The first layer includes the camera with flash (plus colors filters); the second layer stores the book, poster & manual and add-on product, depending on the edition.

I worked on the creative direction, concept development and product design of the collection; including packaging, product, book design and worldwide marketing collateral material for the online, retail and wholesale channels.

La Sardina metallic Caviar Edition, including its packaging, are products of the Lomographic Society International. They have been developed by the in-house design team. Read Less