Hypothetical college project in designing a display system for Lomography cameras. Though the project was a group effort, i designed the visual language and typography for the display/exhibition which is showcased here. Lomography is a personal favorite, with its beautiful colour sensitivity and great youth themed products. the products being analogue is the most important part of the company and i felt that aspect is not reflected with their existing graphic design. I wanted to design a graphic system that is analogue in itself using the colours that are lomo's signature. Therefore the typography is completely hand done not using a typeface but a style of writing. I wanted to express the personal tough, youth and nostalgia that come with the photographs.