- Identity Work
marking your mark
- Client Susan Branum’s St. Helena pilates studio has been in need of a new identity for decades. The name of her studio comes from the French for “to breathe,” so she asked me to evoke movement, freedom, and air. The additional challenge was to avoid the clichéd human-body-as-design element utilized by every other pilates studio in the world. Good design isn’t enough—you have to stand out.
- As a class project, I developed this logo for a company that manufactures scientific measurement equipment. Although I didn’t actually work with the company, I imagined their client as the hip, young, up-and-coming scientist on the town.
- Client Brooke Sinnes, owner of this unique Napa Valley wool company, was inspired by the ultra-clean Scandinavian aesthetic. I warmed it up a bit with a touch of American nostalgia. This project resulted in a logo, as well as packaging labels and a website.