The following are logos and branding I designed for preschool and 'tween' markets for Hasbro Inc.
MY PLAY FAVORITES - a sub-brand of the Playskool brand offering "techy" toys for 3 and Ups.
TONKA - MADE WITH STEEL callout. Can you imagine a toy that's guaranteed for LIFE? Tonka still has it.
KID MOTION - a sub-brand of Playskool. This was designed for a line of toddler physical activity toys.
Logo for an air-powered magnetic target game.
The call was to take the established FURREAL FRIENDS logo and make it look like an embroidered patch. I created the 'canvas' by creating a bitmap texture of a scanned pair of jeans. The needlework highlights are created in Illustrator.
Logo for a wise-cracking, perch-dancing robot parrot. I designed the logo to reflect the cheeky personality of the item.