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Logos and Branding

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  • Toy/Retail Logos
  • The following are logos and branding I designed for preschool and 'tween' markets for Hasbro Inc. 
  • MY PLAY FAVORITES - a sub-brand of the Playskool brand offering "techy" toys for 3 and Ups.
  • TONKA - MADE WITH STEEL callout. Can you imagine a toy that's guaranteed for LIFE? Tonka still has it.
  • KID MOTION - a sub-brand of Playskool. This was designed for a line of toddler physical activity toys. 
  • Logo for an air-powered magnetic target game.
  • The call was to take the established FURREAL FRIENDS logo and make it look like an embroidered patch. I created the 'canvas' by creating a bitmap texture of a scanned pair of jeans. The needlework highlights are created in Illustrator.
  • Logo for a wise-cracking, perch-dancing robot parrot. I designed the logo to reflect the cheeky personality of the item.