Sometimes the first draft of a logo is the one that the client likes best and you can sail through the whole process with just a tweak here and there.
When this doesn't happen, for whatever reason, we think the most important thing is to respond positively to the clients feedback and keep producing the ideas.
Here we showcase the creative journey of one logo, from original drafts - which were rejected, through to the final logo which has been used on a whole host of material.
Logo design and branding should be a collaborative process. We hope that this post demonstrates the fact that working together is the only way to get the best possible creative solution.