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Bēhance

Logo design for a human rights NGO

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  • Chachipe: Rights & Justice fused in a single entity for a human rights advocacy group. 
     
    A pro bono logo project executed for an NGO that works on the human rights advocacy for Roma in Kosovo and Roma refugees in Europe.
  • Chachipe is a word in Roma language that literally means rights and justice. Roma (also known pejoratively as gypsies) often live in depressed squatter communities with high level of unemployment. In most cases, they're hardly integrated into society. In many of the former Eastern Bloc countries (Serbia, Bulgaria, Croatia etc) they remain on the margins of society, living in isolated ghetto like settlements. Many Roma have faced discrimination and prejudice from both private groups and national governments.
          The logo was designed for an  NGO based in Luxembourg whose aim is to advocate the rights and socio- economic conditions/ status of this minority group all over Europe, Russia & Turkey.
  • The logo depicts the scope of the NGO's work in the form of the map, the col green chosen to represent a healthy happy place. The broken typeface is self explanatory. The silhouettes were derived from actual photographs made available by the members of Chachipe.
  • Statonery design: Letterhead
  • Stationery design: Business card
  • Stationery design: Envelope